McCain Foods Essay

McCain Foods is a Canadian company that produces potatoes and provided all sorts of fries to their customers all over the world. McCain Foods Company is a well-known potato producer. McCain also competes with public companies such as Kraft Foods, Aviko and ConAgra Foods which have a clear advantage in terms of raising capital because they are also producing potatoes as their main product. Private ownership puts the company at a competitive disadvantage. Even so McCain Foods Company tries to inform their customers by doing campaigns and promotion by giving points and free deliveries. Consumer food expenditure on ready-to-eat foods continues to rise due to the success of new dining concepts, and changing lifestyle. Demographic factors, such as more families with working women, smaller family sizes in general, and more disposable income coupled with less disposable time has spurred this trend. Since McCain Foods is more focused on business to business they are partnered with few companies that will help them in packaging, in examining their potatoes quality and distribution. Due to the changes in the external environment that impacts McCain Foods Company sale rates, they made changes to improve their potatoes quality to maintain their customers demand. Such us, using the sunflower oil that reduces saturated fats by 70% instead of using regular vegetable oil. This is made because mainly McCain Foods have a strategy to keep a good relationship with their farmers and customers In the Netherlands, McCain Foods Company is located in Lelystad where the corps are grown and distributed. The distribution of McCain Food products are done by road to the other European countries and ships to be distributed to other countries outside the European region. McCain Food Company McCain Foods is a company located in Canada and a privately owned company established in 1957 by four brothers namely Wallace and Harrison McCain, supported by brothers Andrew and Robert. McCain Foods is the world’s largest manufacturer of frozen French fries and potato specialties. McCain foods also perform in helping the environment and achieved several Charitable Initiatives such as â€Å"Feeding the hungry and supporting education in South Africa† and â€Å"Supporting sport in the UK for ? 5 million to UK Athletics â€Å". McCain Foods is the largest French fry producer in the world, claiming a global market share of almost 33%. (4) McCain operates globally with over 57 production and manufacturing facilities across six continents. The company’s products are available in thousands of restaurants and supermarket freezers in more than 125 countries around the world. The company has least presence in the developing organic foods segment. Natural and organic food products segment is one of the fastest growing categories in food retailing. The company has not acquired any organic brand companies nor has it launched organic products. Internal environment McCain foods  is an organization that has the motto: â€Å"McCain it’s all good†. Their actions, decisions and behaviors are guided by their values and Code of Conduct. McCain is trying to make their business to be more like a family business. Because some companies are known for the products they make, and some are known for the people who make them while McCain likes to be known for both. Their strategy is to keep a good relationship with the farmers and their customers. As it is shown in Graph (1. 1), McCain Foods makes contracts with their supplier partners and grower partners, even though the number of the supplier partners is greater than the grower partners. They also employed a lot of employees to work in their company. With these big numbers McCain Foods is also trying to maintain their relationship with their employees and partners, because these numbers tells us that McCain more or less is depending on their supplier partners, the farmers, and employees. Same thing goes to the Supplier partners and Employees of McCain Foods. This means that there is a mutualism relationship between McCain, the employees and their partners that will bring a good result.