International Television - Product Placement Essay

International Television - Product Placement - Essay ExampleThere is an ongoing debate crossways the world on the pros and cons of product placement. This essay presents some of the salient points in this debate. The concept of product placement is nothing new in the world of advertising. Nevertheless, its order and pervasiveness had grown exponentially in the last 20 years. Members of the Entertainment Resources and Marketing Association form the core marketing personnel of the placement-industry. The Association also acts as the mouth-piece for the placement-industry. The mission statement of the Association contains the phrase to highlight the practice and establish a code of ethics. The association is doing an excellent job in set off the practice. But, this essay is primarily concerned with the establish a code of ethics part. Started in 1991, ERMA has had 16 years to design a framework of ethics. Conventional recognition instructs us that high profits and elevated ethics do nt go together. Given the impressive profits made by the public transaction industry, the implication is that ethics have been neglected. The rest of this essay will look at the evolution of legislations and industry standards pertaining to product placement, by analyzing and contextualizing government regulations and industry sentiments. Also, the unify States is taken as the subject country of investigation as the length of the essay only allows limited scope.