The Gap Inc. as a major retailer of wearing apparel and accessories Case Study

The Gap Inc. as a major retailer of wearing apparel and accessories - trip Study ExampleGap is in the appearance industry and must continually make out on the basis of brand desirability. Brand name equity is Gaps greatest asset. However, the recent economic downturn has had, and entrust continue to get under ones skin, a negative impact on Gaps ability to generate revenue. Gap is a sumptuousness apparel item and would be one of the first to be reduced in a consumers budget. In 2007, Gap closed several Forth and Towne stores after test marketing did not meet with customer acceptance (We Are Gap Inc. ). In addition, protectionist attitudes in the US, and the coming election, may alter the trade agreements that have benefited Gaps manufacturing and distribution strategies.The industry environment is best analyzed by using Michael Porters five forces. New entrants into the fashion apparel industry are faced with the ease of entry, and the difficulty of marketing. Globalization has made it easier for international brands to compete via the Internet or established distribution networks. According to Formisano, As to a greater extent countries develop around the world, more competitors are created, which fuels more competition for market share (58).