Contemporary Marketing Research - John Lewis bucking the trend on the Essay

Contemporary Marketing Research - John Lewis bucking the trend on the UK gritty Street - Essay ExampleThis study would be focused on evaluating the performance of John Lewis in previous years and the merchandising strategies adapted by the retailer in order to enhance its sales. Similarly, the marketing strategies for the forthcoming years would also be evaluated to identify the performance and productivity of the ships company in the unreassuring time of 2013. This study would highlight the reasons for the exceptional performance of the retailer that is not even in the go 4 retailers in UK i.e. John Lewis. Furthermore, the impact of the adapted marketing strategies on the performance of the company would be evaluated. This would help to identify the remarkable performance of the company in the market. In the end, recommendations would be provided for the retail company i.e. John Lewis, in order to enhance its sales and revenues in the industry and to gain competitive expediency over other competitors in the market. This would help the company to enhance its performance which will eventually perish to increase in sales and revenues.The year 2012 was a nightmare for the retailers in United Kingdom. The retail ripening in this particular year was just 1.2 percent. This retail growth could be said as the deuce-ace lowest growth rate in the last 40 years (The Telegraph, 2012). The economic crisis and the recession later on 2008 are the core reason for such downturn in the retail industry (ODonnell, 2011). Due to such recession, it has been observed that the Jessops one of the retailers in High Streets, has closed down all of its retail stores in the UK imputable to which almost 1370 people lost their job (BBC News, 2013a).Retail industry in UK is being directly influenced by the growing competition from supermarkets and internet retailers. This is one of the major reasons for the closure of Jessops in UK as the company was not able to cope with the changi ng trends in the retail industry. With advancement in the technology, the retail industry is pitiful towards