Essay on Mobile Revolution Essay

Mobiles argon no more a luxury or a life style product. Mobile forebodes, which were 1 of the beautiful possessions of anybody not until a decade ago, entertain now become a necessity to the super acid man. The entry of private service providers with CTMA, GSM and of course, 3G technologies has changed the Communication sector in India beyond imagination. Many new competitors suck in entered the prompt market resulting in decline of the STD rates and Local call rates. Plans are as well as on anvil to enable lively officers to switch over to other service providers without changing their number, also called Mobile Number Portability (MNP).The industrious users in India control growing tremendously during the last decade. Youth, both in verdant and urban India, have welcomed and accepted mobiles with open hands. The decrease in call rates grass be imagined from the fact that it cost around? 16 per minute when mobiles were introduced in India and today it costs as littl e as 1 paisa per 2 seconds offered by companies exchangeable MTS. Even the size of mobile phones has changed to an unimaginable level. They have become very handy today compared to their walkie-talkie resemblance when they were introduced.The commodious benefit offered by a mobile has triggered this revolution. With a mobile phone in hand, one lowlife be available round the clock, and can get the up-to-date information on anything. The availability of internet on mobile phones has increased its utility tremendously. It has made mobile phones, to an extent, an essential particular for carrying out a business transaction. The facility of sending forgetful messages or pictures enables a somebody to send the message across without actually bothering to dumbfound the other person.For traders, it functions them get the price details of any products without even deliverance the products to the market. The introduction of mobile banking helps people carry their bank in their mobile. almost people even carry their office in their mobile phones. However, mobile phones also have some demerits as they can be apply to detonate bombs. Some instruments which have cameras in them can be utilise for taking unnecessary photographs. Constant use of mobile phones may arrive at health problems and increase risk of accidents on road.In spite of these demerits, mobile phones are becoming popular day-by-day as their advantages fairly outweigh the demerits. In fact, the mobile revolution has occurred very fast in India. This symbolizes the countrys transformation from an inward looking tentative nature to a positive and resurgent global economic power. The mobile phone service providers have also increased manif octogenarian during the years. Some of the important market players are Aircel, Airtel, BSNL, MTNL, Idea Cellular, Tata Indicom, Tata DoCoMo, Reliance Communications, Virgin Mobile, Vodafone, Videocon Telecommunications, MTS India and Spice Telecom.Even in rural I ndia, mobile phone has brought a tremendous change to rural telephony, marginalizing the middlemen and empowering women, reinforced by the formation of self-help groups. It has vastly improved access to information and helped in the explosive growth in connectivity. Even at sea, fishermen in Kerala use the mobiles to keep track of rates for their catch in the market. The improvement in infrastructure and support from the Government has acted as a catalyst for mobiles to understand tremendous inroads into rural India.The role of mobile retrieves are varied, in that, they help assess the market information, coordinate travel and transport, manage remote activities and increase the remunerative working long time. As a result, the rural marketing scenario has also undergone a change. Today, the rural consumer is better informed and price conscious. The total mobile penetration is increasing at a quick pace with companies like Bharat Sanchar Nigam Limited, Reliance Communications, Bha rti Airtel, Vodafone, Tata Teleservices, etc. aving unveiled big network expansion plans and sophisticated marketing strategies specially tailored region-wise. Some of these companies are using a door-to-door marketing strategy in villages and B and C course census towns. They are involving members of gram panchayats and trained market-feelers to make residents aware of the utility of mobile telephony and how the system of pre-paid refills work. Handset manufacturers too are adapt up with Nokia incorporating nine Indian languages on certain handsets to promote sales.Value-for- notes handsets priced between 1,000 and 1,400 with a plethora of tariff plans to choose from is also one of the reasons for driving subscription growth in these regions. Handsets are being imported in bulk by some service providers. It is expected that voice short messaging service will become a focus stadium in future, especially in rural areas and service providers are already planning implementation of the same. The pace at which mobile revolution has occurred in India can be attributed to the easy to understand operations.For an illiterate, mobiles phones were so easy to black market that they needed to understand only two buttons the green button for answer a call and the red button for disconnecting a call. Everything else can be learnt with usage and passage of time. Even today, most of the mobiles are used on this two button principle, which makes it a popular device. Gone are the days when people use to queue up before a state-supported Call Office (PCO) and wait their turn for an hour, only to end up without connectivity.Mobile phones have also removed the necessity to remember telephone numbers of other people. In-built phone books in the instruments enable a person to call the other person, without ever having to remember the other persons number. Actually, mobile phones have become an all-in-one tool in the pocket, which has replaced even the old pocket diary. It is also slowly replacing purse, with the introduction of mobile transactions. No wonder, life without mobile phones have become unimaginable and unthinkable to many.