Cb Vals Segments

Faculty of Management and Human Resource Development University applied science of Malaysia superhigh frequency 2173 mid-term test consumer behaviour Lecturer: P.M. Dr.

haji mohd shoki md ariff Section: 1 Semester/year: 1 2009/2010 Prepared by: |chong yik fei |880705566142 |AH080305 | |du yang |G24573941 |AH073021 | |HAO DI |G23479159 |AH073026 | |lee xiang ting |880229025096 |AH080319 | |ong qian min |880305075010 |AH080338 | | jest boon pine |880910355520 |AH080339 | |WANG RUI XU |G23478976 |AH073016 ! | Mid-Term Test/Group Project 2: (20 marks) Instruction: process all questions. ____________________________________________________________ _______ 1. (a)Differentiate between believers, strivers and innovators of VALS segments in determining consumer purchasing behavior. (10 marks) b) mark the use of VALS to identify mug consumers for a quick border company, planning to offer a latest high-tech mobile phone, as its new position of product. (10 marks) (c) A new supermarket fling household merchandise is established in Skudai, Johor. As the marketing consultant for the supermarket, you have place that the primary...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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