feasibility studybyA Presented in Partial FulfillmentOf the Requirements of[ .]November 2006Address :City , State , ZipPhoneE-mailInstructorFeasibility Study1 . IntroductionInternet has effective from merely a media for communicating new ideas news , and chatting into decent new ways of generating revenues . Thanks to the advancement of information engineer science including increased security that encourages customer to shop online . For corporations that ass intercontinental audiences , internet is very tendingful since customers can pore be due to the corporations website is virtually global , it is accessible by a worldwide audienceIn to spread organization wings and dumbfound a multinational enterprise , top managements of a alliance ability take various policies such(prenominal)(prenominal) as exploring new tap , create new products , or conducting mergers and acquisitions to strengthen companies presence in a specific marketWhile the famous business model of online companies make up by Google and Amazon .com , virtually any(prenominal) online companies can appraise similar succeeder of the two companies if they employ similar insinuate and apply them to strengthen their brand equity , maintain warlike advantages to generate larger sales and revenueConcerning the potential of becoming a market leader with product diversification and developing war-ridden advantage , this discuss the comparison between some(prenominal) event and expo attend providers in the U .K . The cogitate of the discussion in on CTS Limited and then we correspond the business placement and competitive advantage of CTS limited HYPERLINK hypertext transfer protocol / vane .ctsnet .co .uk /cts_tech /index .html hypertext transfer protocol / web .ctsnet .co .uk ) to its competitors : Expo Systems ( HY PERLINK http /network .opex .co .uk http /! www .opex .co .uk , Interchange Communications Ltd , occurrence Advantage Solutions Ltd ( HYPERLINK http /www .eventadv .com http /www .eventadv .com2 . affinity of Exhibition Service Providers in the U .K2 .1 Competitive AdvantageThe success of Amazon .com , Google in performing online merchandising is the results of unlikeiation system that the companies perform .
A divers(prenominal)iation strategy becomes keyword for any caller in to win a fierce ambition by delivering products or returns that have particular features that are different from competitors have . The reason of conducting differentiation str ategy is to attain a competitive advantage by creating a product (good or dish ) that is perceived by customers to be unique in some important wayBy definition , Tutor2U (2005 ) characterizes the competitive advantage as a company s particular advantage over its competitors , which is obtained done offer consumers greater and appropriate value like brush off prices or by providing greater benefits and advantage that justifies higher prices such as customized services that exactly match customers needsIn exhibition service providers in the U .K , we witness that each company strives for differentiating its offer from competitors services . It is important since customers have particular needs at a specified time when looking for exhibition service providersWhen we visit some websites of exhibition service providers in the U .K we witness that each company declare itself as the leading(a) company in the industry . Therefore , the differentiation bequeath help customers...If you want to get a full essay, couch it on our websit! e: OrderCustomPaper.com
If you want to get a full essay, visit our page: write my paper