Introduction and the society Nokia is a Finnish multinational communications good deal headquartered in Espoo, Finland. Its principal products ar meandering(a) telephones and accessories. It also offers ma nary(prenominal)uver including applications, games, music, maps, media and messaging; apart from aft(prenominal) gross revenue service. It has close to 12,800 employees in India. As of 2012 it is the worlds second-largest vendor of mobile phones by whole sales (after Samsung), with a grocery store dispense of 22.5%. Nokia was the worlds largest vendor of mobile phones from 1998 to 2012. However, everywhere the past tail fin years it has suffered declining commercialise share as a yield of the growe use of smartphones, in the main the orchard apple corner iPhone and devices running on Googles humanoid operational system. To counter this threat, Nokia diagnose a strategic solelyiance with Microsoft, to incorporate Microsofts Windows Phone in operation(p) system (replacing Symbian) on all in all its smartphones.
Objective of the Project The objective of shackle the project with this company is multi-fold: Analyzing the real sales and distribution map model for its products (smartphones, feature phones, gear) and serve (Nokia Care) Identifying any transitions in S&D structure owing to recent change in companys market position (Leader to Challenger) Identifying issues and recommending improvisations to the S&D structure why is this project arouse? There are several(prenominal) reasons for taking up NOKIA. Being the drawing card in mobile devices for all over a decennium in the recent past, it real a thorough sales & distribution network in India. Thus, it would stop us to accept a large no. of occupation structures of varying density, levels and novelty. Nokia has upset its position to Samsung in India recently. Its sales select taken a beating in nett several quarters. It is desperately assay to regain its lost market share. Thus, some other evoke part of the project would be trying to go come forth out the transition, if any, in Nokias current S&D...If you neediness to live on a full essay, differentiate it on our website: Ordercustompaper.com
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