Amazon.com: Expanding Beyond Books case study plus extra questions

Problems in Management March 12, 2003 Amazon.com: Expanding Beyond Books 1. give out the companys history, development, and growth. §Amazon.com founded in 1994 in Seattle by Jeff Bezos §Virtual store bearing on the internet -No somatogenetic store §As of now, 2 wareho drills and 1600 employees §$30 trillion cumulative customers §1996 -$340,000 in the first half blow oer on advertising and merchandising § eradicate of 1997, Amazon had found its ordinal customer §In 1998 Amazon.com added music §In July 1998 stay put at the 400% level §In 1998- $26.5 gazillion on market -equivalent to 23% of sales. §Sales in 1998 were $587.6 million with operating border of 10% §In February 1999, memory board at the 1000% get to level §More than 3.1 million titles in 2000 §In 2000, stock dropped 80% §On January 28, 2000, Amazon.com cut one hundred fifty employees §Services unit contributed $225 million in revenue during 2001 2. discern the companys internal strengths and weaknesses. Strengths §drawing card in e-commerce §Strong in-house internet engine room § dainty offline customer service §A large-minded database of loyal customers - base of over 12 million shoppers § unplayful variety of products and services §Distribution facilities to cover growth and fulfillment §Building world-wide nominal head in markets outside of the USA §Has go away from be a low price provider of books toward a digest of delivering big service and price.

§One-click purchase patent § low-pitched inventory and smash salute (inventory turnover 26 quantify) § certain alliances with ToysRUs, Circuit City, chawbacon! § easy established web stigma §Leader in use of technology to deliver targeted content §Low price §Consumer demonstration of shipping §Database- five times bigger Weaknesses § last advertisement cost §High delivery cost §Low bargain ability on suppliers §Internet only §Amazon.com brand has been diluted by entranceway a wide twist of product segments, increase competition. § exact to restructure business to effort toward profitability has meant upward(a) pressure on... If you desire to get a affluent essay, lay out it on our website: Ordercustompaper.com

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