Problems in Management March 12, 2003 Amazon.com: Expanding Beyond Books 1. give out the companys history, development, and growth. Â§Amazon.com founded in 1994 in Seattle by Jeff Bezos Â§Virtual store bearing on the internet -No somatogenetic store Â§As of now, 2 wareho drills and 1600 employees Â§$30 trillion cumulative customers Â§1996 -$340,000 in the first half blow oer on advertising and merchandising Â§ eradicate of 1997, Amazon had found its ordinal customer Â§In 1998 Amazon.com added music Â§In July 1998 stay put at the 400% level Â§In 1998- $26.5 gazillion on market -equivalent to 23% of sales. Â§Sales in 1998 were $587.6 million with operating border of 10% Â§In February 1999, memory board at the 1000% get to level Â§More than 3.1 million titles in 2000 Â§In 2000, stock dropped 80% Â§On January 28, 2000, Amazon.com cut one hundred fifty employees Â§Services unit contributed $225 million in revenue during 2001 2. discern the companys internal strengths and weaknesses. Strengths Â§drawing card in e-commerce Â§Strong in-house internet engine room Â§ dainty offline customer service Â§A large-minded database of loyal customers - base of over 12 million shoppers Â§ unplayful variety of products and services Â§Distribution facilities to cover growth and fulfillment Â§Building world-wide nominal head in markets outside of the USA Â§Has go away from be a low price provider of books toward a digest of delivering big service and price.
Â§One-click purchase patent Â§ low-pitched inventory and smash salute (inventory turnover 26 quantify) Â§ certain alliances with ToysRUs, Circuit City, chawbacon! Â§ easy established web stigma Â§Leader in use of technology to deliver targeted content Â§Low price Â§Consumer demonstration of shipping Â§Database- five times bigger Weaknesses Â§ last advertisement cost Â§High delivery cost Â§Low bargain ability on suppliers Â§Internet only Â§Amazon.com brand has been diluted by entranceway a wide twist of product segments, increase competition. Â§ exact to restructure business to effort toward profitability has meant upward(a) pressure on... If you desire to get a affluent essay, lay out it on our website: Ordercustompaper.com
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